Our Story
Long before we had a product to hold, to share, we had an idea. It was a simple idea. We wanted to spend more time with our kids, sharing with them our passions. And it grew. While our family grew, the idea, the hope, the products all grew. Join us on our mission to be active, not busy.
Our Mission
To inspire you and the children in your life to be intentional with your time, make memories, and be active, not busy.
Our Retail Partners
Our Commitment
We are committed to ensuring children of all backgrounds have the chance to experience nature to improve their health and well being. We strive to protect nature so that our children's children can enjoy the wild forever. We help our local communities through the support of initiatives that align with our mission. Learn more about Carter Cares.
Our Team
carter joey™ is powered by a team with 40+ years of experience in product development, brand building, sales management, and merchandising. And—they're no strangers to an outdoor adventure.
We're headquartered in Pittsburgh, PA—where we live, work, and #BeActiveNotBusy.
