Press + Media
carter joey is a new outdoor brand for kids. Our mission is to inspire you and the children in your life to be intentional with your time, make memories, and be active, not busy.
Our Values
Family First. Always.
We work to live, not live to work. There will always be "things to do", but family is most important.
Be Intentional.
Act with purpose. Don't allow your calendar to fill up with "stuff".
Lead with Kindness.
Think of others first. Give people the benefit of the doubt.
Be Adventurous.
Take risks. Be bold. Adventures are where memories are made.
Care for the Outdoors.
Protect nature so that our children's children can enjoy the wild forever.
Our Story
Based in Pittsburgh, PA we have plenty of options to explore the outdoors! We are surrounded by the gorgeous hills, rivers and trails in Western PA. But with so many daily responsibilities — who has the time? Who has the energy? Who has the stamina to get the kids ready to go, pack a picnic, get the right clothes and gear, and arrive with a smile on your face? You do. Life's not always easy with little ones, but it sure is sweet. And isn't it worth giving every last straw of patience to experience the outdoors as a family. We think so.
Our Values
Family First. Always.
We work to live, not live to work. There will always be "things to do", but family is most important.
Be Intentional.
Act with purpose. Don't allow your calendar to fill up with "stuff".
Lead with Kindness.
Think of others first. Give people the benefit of the doubt.
Be Adventurous.
Take risks. Be bold. Adventures are where memories are made.
Care for the Outdoors.
Protect nature so that our children's children can enjoy the wild forever.
Our Story
Based in Pittsburgh, PA we have plenty of options to explore the outdoors! We are surrounded by the gorgeous hills, rivers and trails in Western PA. But with so many daily responsibilities — who has the time? Who has the energy? Who has the stamina to get the kids ready to go, pack a picnic, get the right clothes and gear, and arrive with a smile on your face? You do. Life's not always easy with little ones, but it sure is sweet. And isn't it worth giving every last straw of patience to experience the outdoors as a family. We think so.
Team
Founded by Husband + Wife, Damon and Catherine, the carter joey Team has decades of experience in product development, brand building, sales management, and marketing. Veterans of retail, the carter joey Team has worked with: 4moms, American Eagle Outfitters, 77 Kids, Field & Stream, Dick's Sporting Goods, Petco, and more.
Catherine Claus
Co-Founder
In addition to being a Mom of three boys and one pup, Catherine runs creative at carter joey. She is the voice of the brand and the inspiration behind carter joey's product portfolio. Catherine is passionate about the outdoors and most of all—spending quality time with her family. Making memories. Being Active. Not Busy.
Damon Claus
Co-Founder
Dad + business development expert, Damon is an operator with more than 17 years experience in consumer goods. Prior to co-founding carter joey, Damon worked at innovative juvenile products manufacturer, 4moms, where he managed a network of distribution partners responsible for selling product in more than 50 countries.
Product Images
We make products that help families make memories. Visit our Shop for more product images and details.
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