carter joey

Press + Media

carter joey® is a new outdoor lifestyle brand for kids. Our mission is to inspire you and the children in your life to be intentional with your time, make memories, and be active, not busy.

Our Values

Family First. Always.
We work to live, not live to work. There will always be "things to do", but family is most important.

Be Intentional.
Act with purpose. Don't allow your calendar to fill up with "stuff".

Lead with Kindness.
Think of others first. Give people the benefit of the doubt.

Be Adventurous.
Take risks. Be bold. Adventures are where memories are made.

Care for the Outdoors.
Protect nature so that our children's children can enjoy the wild forever.

Our Story

Long before we had a product to hold, to share, we had an idea. It was a simple idea. We wanted to spend more time with our kids, sharing with them our passions. And it grew. While our family grew, the idea, the hope, the products all grew. Join us on our mission to be active, not busy.

Team

Founded by Husband + Wife, Damon and Catherine, the carter joey Team has decades of experience in product development, brand building, sales management, and marketing. Veterans of retail, the carter joey Team has worked with: 4moms, American Eagle Outfitters, 77 Kids, Field & Stream, Dick's Sporting Goods, Petco, and more.

Catherine Claus

Co-Founder

In addition to being a Mom of three boys and one pup, Catherine runs creative at carter joey. She is the voice of the brand and the inspiration behind carter joey's product portfolio. Catherine is passionate about the outdoors and most of all—spending quality time with her family. Making memories. Being Active. Not Busy.

Damon Claus

Co-Founder

Dad + business development expert, Damon is an operator with more than 17 years experience in consumer goods. Prior to co-founding carter joey, Damon worked at innovative juvenile products manufacturer, 4moms, where he managed a network of distribution partners responsible for selling product in more than 50 countries.

Product Images

We make products that help families make memories. Visit our Shop for more product images and details.