Fred Rogers Productions chooses local startup, carter joey™, as one of 40 licensee partners world-wide
carter joey™ is a Pittsburgh-based startup on a mission to inspire you and the children in your life to be intentional with your time, make memories, and be active, not busy. Today, the children's outdoor company is announcing a new partnership with Fred Rogers Productions to help bring the themes of hit PBS KIDS series, Daniel Tiger's Neighborhood to life off-screen.
"We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger," said carter joey™ Co-Founder, Damon Claus. "There is great synergy between how Daniel Tiger's Neighborhood teaches children valuable life lessons and how carter joey™ encourages the same audience to be adventurous in their approach to learning."
carter joey™ x Daniel Tiger products will help families play-out the learning themes of the beloved series in their own backyards—providing them with endless inspiration for playtime and memory-making opportunities.
"We are excited to work with a fellow Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way," said Matt Shiels, vice president of business and legal affairs at Fred Rogers Productions. "Daniel and his friends model fun and adventure outdoors, and carter joey™ is a natural partner to bring that element to life."
The first carter joey™ x Daniel Tiger products will launch later this year. They include a Sling Pack, the perfect companion to children's adventures, and patches that correlate with episodes of Daniel Tiger's Neighborhood. Children will be able to watch the episode, learn, and then DO what Daniel does!